Breaking News

Wal-Mart to Sell Only Concentrated Laundry Products

November 2, 2007

Wal-Mart Stores, Inc. will sell only concentrated products in the liquid laundry detergent category in its U.S. Wal-Mart Stores and Sam’s Clubs. Lee Scott, president and CEO of Wal-Mart Stores, Inc., recently made the commitment at the Clinton Global Initiative.

Wal-Mart expects to sell only concentrated detergent in all of its U.S. stores by early May 2008—more than 800 million units over the next three years. The transition began in the Southern region in October, extending to the North and Midwest by February and finishing in East Coast states in April 2008.

In 2005, Wal-Mart initiated a partnership with Unilever to dramatically reduce the packaging of its All detergent. In February 2006, Unilever unveiled All Small-and-Mighty which is three-times concentrated, and contains enough detergent to wash the same 32 loads as a 100-oz. bottle. Wal-Mart helped bring the product to market by promising equal or greater shelf space despite the smaller product size.

The success of this partnership led Wal-Mart to work with suppliers throughout the laundry detergent industry, including P&G, Unilever, Dial, Huish and Church & Dwight, to offer their own concentrated laundry detergents. Wal-Mart will continue to work with these suppliers to ensure customer acceptance and promote the benefits of concentrated detergent.

More info: www.walmart.com.
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.