Breaking News

Wal-Mart to Sell Only Concentrated Laundry Products

November 2, 2007

Wal-Mart Stores, Inc. will sell only concentrated products in the liquid laundry detergent category in its U.S. Wal-Mart Stores and Sam’s Clubs. Lee Scott, president and CEO of Wal-Mart Stores, Inc., recently made the commitment at the Clinton Global Initiative.

Wal-Mart expects to sell only concentrated detergent in all of its U.S. stores by early May 2008—more than 800 million units over the next three years. The transition began in the Southern region in October, extending to the North and Midwest by February and finishing in East Coast states in April 2008.

In 2005, Wal-Mart initiated a partnership with Unilever to dramatically reduce the packaging of its All detergent. In February 2006, Unilever unveiled All Small-and-Mighty which is three-times concentrated, and contains enough detergent to wash the same 32 loads as a 100-oz. bottle. Wal-Mart helped bring the product to market by promising equal or greater shelf space despite the smaller product size.

The success of this partnership led Wal-Mart to work with suppliers throughout the laundry detergent industry, including P&G, Unilever, Dial, Huish and Church & Dwight, to offer their own concentrated laundry detergents. Wal-Mart will continue to work with these suppliers to ensure customer acceptance and promote the benefits of concentrated detergent.

More info: www.walmart.com.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.