Breaking News

Wal-Mart to Sell Only Concentrated Laundry Products

November 2, 2007

Wal-Mart Stores, Inc. will sell only concentrated products in the liquid laundry detergent category in its U.S. Wal-Mart Stores and Sam’s Clubs. Lee Scott, president and CEO of Wal-Mart Stores, Inc., recently made the commitment at the Clinton Global Initiative.

Wal-Mart expects to sell only concentrated detergent in all of its U.S. stores by early May 2008—more than 800 million units over the next three years. The transition began in the Southern region in October, extending to the North and Midwest by February and finishing in East Coast states in April 2008.

In 2005, Wal-Mart initiated a partnership with Unilever to dramatically reduce the packaging of its All detergent. In February 2006, Unilever unveiled All Small-and-Mighty which is three-times concentrated, and contains enough detergent to wash the same 32 loads as a 100-oz. bottle. Wal-Mart helped bring the product to market by promising equal or greater shelf space despite the smaller product size.

The success of this partnership led Wal-Mart to work with suppliers throughout the laundry detergent industry, including P&G, Unilever, Dial, Huish and Church & Dwight, to offer their own concentrated laundry detergents. Wal-Mart will continue to work with these suppliers to ensure customer acceptance and promote the benefits of concentrated detergent.

More info: www.walmart.com.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.