This national campaign encourages people to come together and share their strength by giving their healthy hair to create free wigs for women who have lost their hair due to treatment.
To fill this need and help people transform their healthy hair into a heartfelt gift for other women, Pantene collaborated with the Entertainment Industry Foundation (EIF) to create Pantene Beautiful Lengths.
To date, the campaign has received more than 24,000 donated ponytails. Created by campaign partner HairUWear, more than 2,000 free wigs have been distributed through the American Cancer Society’s nationwide network of wig banks. Ms. Swank donated eight inches of her ponytail to launch the Million-Inch Chain and also appeared on The Oprah Winfrey Show. More info: www.beautifullengths.com