Breaking News

Actress Donates to Pantene Beautiful Lengths Program

December 4, 2007

Academy Award winner Hilary Swank cut her hair for Pantene Beautiful Lengths in a declaration of support for women with cancer.

This national campaign encourages people to come together and share their strength by giving their healthy hair to create free wigs for women who have lost their hair due to treatment.

To fill this need and help people transform their healthy hair into a heartfelt gift for other women, Pantene collaborated with the Entertainment Industry Foundation (EIF) to create Pantene Beautiful Lengths.

To date, the campaign has received more than 24,000 donated ponytails. Created by campaign partner HairUWear, more than 2,000 free wigs have been distributed through the American Cancer Society’s nationwide network of wig banks. Ms. Swank donated eight inches of her ponytail to launch the Million-Inch Chain and also appeared on The Oprah Winfrey Show. More info: www.beautifullengths.com

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level