Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2015
 •  VO5 Rolls Out Frizz-Free Promotion  •  Q2 Sales Slip at Avon  •  Colgate Banks on Innovations to Boost Sales  •  Annual Sales Down at P&G  •  Estee Lauder Links Up With Opening Ceremony
Print

Actress Donates to Pantene Beautiful Lengths Program



Published December 4, 2007
Related Searches: women foundation men health
Post a comment
Academy Award winner Hilary Swank cut her hair for Pantene Beautiful Lengths in a declaration of support for women with cancer.

This national campaign encourages people to come together and share their strength by giving their healthy hair to create free wigs for women who have lost their hair due to treatment.

To fill this need and help people transform their healthy hair into a heartfelt gift for other women, Pantene collaborated with the Entertainment Industry Foundation (EIF) to create Pantene Beautiful Lengths.

To date, the campaign has received more than 24,000 donated ponytails. Created by campaign partner HairUWear, more than 2,000 free wigs have been distributed through the American Cancer Society’s nationwide network of wig banks. Ms. Swank donated eight inches of her ponytail to launch the Million-Inch Chain and also appeared on The Oprah Winfrey Show. More info: www.beautifullengths.com


blog comments powered by Disqus