For the first time ever, thousands of women nationwide will host Clairol House Parties, inviting friends and family into their own homes for a night of at-home hair color education.
Clairol partnered with House Party, a marketing company that creates immersive events through at-home parties, to carefully select 1,000 hosts. The hosts were provided with educational materials.
“These parties give me the opportunity to provide my expertise to women across the nation and give them the same advice I give my clients sitting in my salon chair,” says Brad Johns, celebrity colorist and global color director for Clairol. “I am thrilled to be a part of the first-ever Clairol House Parties and take women on an exciting journey through the world of hair color.” More info: www.clairol.com.