Luxury skin care line SK-II announced that Academy Award-winning actress Cate Blanchett has signed on to become the brand’s global ambassador.
SK-II is a Procter & Gamble Beauty brand launched over 25 years ago in Japan and three-and-a-half years ago in the U.S. Three years ago, Ms. Blanchett was named brand ambassador for SK-II in her home country of Australia. Her ambassadorship will now extend globally, and will expand beyond Australia to include the U.S., Canada, the United Kingdom and Spain, where she will serve as the face of the brand’s upcoming advertising campaign.
More info: www. sk2us.com.
Luxury Skin Care Line SK-II Names New Global Ambassador
Published December 4, 2007
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