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30th anniversary of Joico’s K-Pak Reconstructor

January 4, 2008

January not only marks the beginning of a new year, but also the 30th anniversary of Joico’s K-Pak Reconstructor. At press time, more than 10 million tubes of the product have been sold. Joico will issue a commemorative limited edition K-Pak Deep-Penetrating Reconstructor tube. This special 11.1oz. size will offer 30% more K-PAK reconstruction and protection for the same price as the best-selling 8.5oz. size. The company is also rolling out a new Design Collection, a sleek arsenal of cutting-edge styling products designed for the ultimate in artistic expression. More info: www.joico.com

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