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Maybelline Makes Foray Into Minerals Makeup

Published January 4, 2008
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Mass cosmetics marketer Maybelline New York rolled out Mineral Power, a complete line of mineral makeup. The Mineral Power line consists of an entire beauty regimen from start to finish: liquid foundation, powder foundation with signature kabuki brush, liquid concealer, powder blush and finishing veil loose and pressed powder. The key ingredient in the Maybelline New York Mineral Power formula is micro-minerals—natural mineral pigments that have been triple-refined.

More info: www.maybelline.com

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