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Parfum d’Image To Acquire Latitudes International



Published January 4, 2008
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The Parfum d’image Group, through its American subsidiary Parfum d’image Inc., has agreed to acquire a 100% stake in the Los Angeles-based Latitudes International Fragrance.

Founded in 1994 by Jill Belasco, its current chairman and CEO, Latitudes specializes in the creation and manufacturing of private-label fragrance products for retail brands.

Widely recognized in the home fragrance sector, the company’s clients include a number of major retailers, from Old Navy to Pier 1, Williams Sonoma, West Elm, Pottery Barn, Bath & Body Works and Ralph Lauren.

Over the 12 months corresponding to the Parfum d’image Group’s financial year, Latitudes generated over $22 million in revenues.

Ms. Belasco will remain in charge of Latitudes as its chief executive officer and join Parfum d’image Group’s steering committee.


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