The book also reveals that one in five women carry fragrances in their bag. As for nail polish, it indicates that very few consumers carry this beauty item. One in three purses contained a moisturizing lotion—principally for hand and body use. Very few facial moisturizing products were observed in the study.
Beauty product packaging did not fare well in women’s handbags, according to the study. “Many of these products were purchased in attractive packages that over time were abraded and soiled with peeling labels, removing brand appeal and in some cases brand identification as well,” noted Ms. Styring. “This indicates an innovation opportunity for both packaging and printing technology.”
More info: www.inyourpurse.com