Breaking News

Study Shows Beauty Care Leads in Purse Contents

January 4, 2008

Beauty care is one of the most extensive categories represented in the average purse at 91%, according to author and consumer researcher Kelley Styring in her new book, “In Your Purse: Archaeology of the American Handbag” (Author House). Ms. Styling’s study conducted in two U.S. cities on 100 women ages 18-64 shows that lip cosmetics lead the way in terms of beauty care items in the purse, followed closely by hair care items.

The book also reveals that one in five women carry fragrances in their bag. As for nail polish, it indicates that very few consumers carry this beauty item. One in three purses contained a moisturizing lotion—principally for hand and body use. Very few facial moisturizing products were observed in the study.

Beauty product packaging did not fare well in women’s handbags, according to the study. “Many of these products were purchased in attractive packages that over time were abraded and soiled with peeling labels, removing brand appeal and in some cases brand identification as well,” noted Ms. Styring. “This indicates an innovation opportunity for both packaging and printing technology.”

More info:
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market