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U.S. Demand for Active Packaging To Grow 13% Annually Through 2011

January 4, 2008

Demand for active and intelligent packaging is projected to climb 13% annually to $1.1 billion in 2011, according to the Freedonia Group, Cleveland, OH. Growth will be fueled by the development of new generations of products with improved performance at more cost-competitive prices, which will spur greater market acceptance for many product types.

The majority of active and intelligent packaging technologies are still specialty niches in the broad U.S. packaging sector due to the relatively high cost of many product types. These and other trends are presented in “Active & Intelligent Packaging,” a study from The Freedonia Group, Inc.

Significant advances are anticipated in the intelligent packaging segment, where demand will expand more than 30 percent each year to $165 million in 2011.

Active packaging is projected to advance over 11 percent a year to $975 million in 2011, fueled by robust growth for gas scavengers based on changes in the food product mix and increased cost-competitiveness driving expanded applications for oxygen scavengers. Moisture control packaging demand will rise more slowly due to the presence of mature products.
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