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VMG Partners Invests In Colorescience Minerals

January 4, 2008

VMG Partners, a private equity firm based in San Francisco, CA, has made an equity investment in luxury mineral makeup brand, Colorescience. The partnership will bring financing and brand building power to the cosmetic line established in 2000.

According to the company, Colorescience management and distribution channels will not change due to the acquisition. Upcoming efforts in the works for the Colorescience brand include conducting and releasing clinical studies on the effectiveness of its products, celebrity endorsements and forging a partnership with the Skin Cancer Foundation.
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