Breaking News

Elizabeth Arden Signs Licensing Agreement with Aeffe

February 7, 2008

Global prestige beauty company Elizabeth Arden, Inc. has entered into an exclusive long-term global licensing agreement with Aeffe S.p.A. for the development, marketing and distribution of fragrance, cosmetics and skin care products with Italian fashion designer Alberta Ferretti. Financial terms of the agreement were not disclosed at press time.

According to the company, Elizabeth Arden will produce and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti herself. A debut fragrance is planned to launch in the spring of 2009.

“Alberta Ferretti is an icon in the world of fashion design, and we are thrilled to be working with her to create a fragrance line that reflects the sensibilities of her style,” said E. Scott Beattie, chairman and chief executive officer of Elizabeth Arden. “Adding the Alberta Ferretti name to our designer fragrance brands allows us to diversify our fragrance brand portfolio and strategically expand our reach of prestige fragrance distribution, particularly in the European fragrance market.”
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017