Aveda, a marketer of plant-derived hair care, skin care, makeup and lifestyle products, is building on the breakout success of its Spring/ Summer 2008 Green Fashion program with an enhanced eco-friendly platform for the Fall/Winter 2008 New York shows. Once again, Aveda has engaged New York’s most talented and highly influential designers to raise the industry’s collective environmental conscience.
The initiative debuted at New York Fashion Week Spring/Summer 2008 and expands this season with the addition of printing on post-consumer recycled paper.
“As a beauty and wellness brand, Aveda is inextricably tied to fashion,” said Dominique Conseil, president of Aveda. “The New York shows are a source of inspiration to the Aveda network, so it is extremely gratifying that we have been able to create a Fashion Week platform that embodies the Aveda mission so seamlessly. Aveda is an activist brand at heart, so we are thrilled to be a force of change in helping to reduce the carbon footprint of the Spring/Summer 2008 shows.”
Conseil continued, “The response to the program exceeded even our own expectations and we believe it has the potential to become a global movement in the world of fashion.”