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Bath & Body Works Purchases Milestone Foamer from Rexam



Published February 7, 2008
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The “one-billion-foamers-sold” milestone has been reached by Rexam. The one-billionth foamer, a natural T1 pump, was sold to Beauty Avenues for its Bath & Body Works Anti-Bacterial Gentle Foaming Hand Soap. The innovative retailer has successfully sold products with Rexam finger pump foamers since 2002.

“Reaching this milestone demonstrates the tremendous global demand for our mechanical, one-touch foamer technology,” said Robert Brands, managing director, Rexam Personal Care Division.

To mark the occasion, Rexam presented a special award to Wes Joseph, director, strategic sourcing for Beauty Avenues. Rexam estimates that, if laid end-to-end, one billion of the popular F2 pumps–given an 8.0-inch length from the top of the pump to the end of the dip tube–would stretch 126,263 miles or more than half-way to the Moon, and more than five times around the Earth’s 24,900-mile circumference.


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