Breaking News

Estée Lauder Creates New Position in Marketing

February 7, 2008

Susan Akkad has been named senior vice president corporate marketing, diversity at Estée Lauder Companies Inc. Ms. Akkad was most recently senior vice president, global communications and artist relations, MAC Cosmetics. She will report to Marianne Diorio, the senior vice president of global communications.

According to a statement to the press, to stay at the forefront of the changing demographic landscape, the position has been created at Estée Lauder Companies Inc. to identify, strengthen and expand areas for growth within the diverse marketplace across all brands.

Ms. Akkad will work in partnership with the brands in both the marketing and communications disciplines to craft strategies and actions to increase relevancy to the diverse consumer.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.