After climbing 20% from 1998-2002 and continued double-digit growth through 2007, the U.S. teen (age 15-18) and tween (age 8-14) grooming products market finished 2007 racking up nearly $7 billion in sales, with anticipated growth reaching more than $8 billion by 2012, according to a report from Packaged Facts, “Teen & Tween Grooming Products: The U.S. Market.”
In a world where anti-aging rules, members of what Packaged Facts terms “Kid Nation”—those ages 10-19—are not bashful about spending big bucks for items such as lip balm or hair spray.
Skin care purchases by teens and tweens—or purchases by adults for them—topped $3.2 billion in 2007. Similarly, hair care sales are pushing past $2.4 billion.
“The teen/tween grooming market is not behaving as the mature market that stalling population numbers would indicate,” notes Tatjana Meerman, publisher of Packaged Facts. “Kids are responding well to the soft-positioning of existing adult grooming items, brand-dedicated websites, product placement deals and text messaging campaigns as their awareness of appearance becomes more sophisticated and their spending power blossoms.” More info: www.packagedfacts.com