Breaking News

The Changing Face of Beauty, Reports NPD

February 7, 2008

As the U.S. population becomes more and more ethnically diverse, women of different ethnic groups continue to change the face of beauty. According to The NPD Group’s Ethnic Consumer Beauty Report, not only are there differences in the types of beauty products used by women of color, but differences also exist in frequency of use.

An NPD report sheds light on how often African American, Caucasian, Hispanic and Asian women use makeup, skin care and fragrance products. In makeup usage, both Caucasian and Hispanic women are more likely than African American and Asian women to report daily usage of foundation, blush or mascara. Every day, lipstick usage is highest among Hispanic women who report using the product. Also, both African American and Asian women are more likely than Caucasian women to use lipstick every day. Among skin care users, the majority across all ethnic groups report using body cleansers, facial moisturizers and facial cleansers daily.
More info: www.npd.com
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.