Breaking News

The Changing Face of Beauty, Reports NPD

February 7, 2008

As the U.S. population becomes more and more ethnically diverse, women of different ethnic groups continue to change the face of beauty. According to The NPD Group’s Ethnic Consumer Beauty Report, not only are there differences in the types of beauty products used by women of color, but differences also exist in frequency of use.

An NPD report sheds light on how often African American, Caucasian, Hispanic and Asian women use makeup, skin care and fragrance products. In makeup usage, both Caucasian and Hispanic women are more likely than African American and Asian women to report daily usage of foundation, blush or mascara. Every day, lipstick usage is highest among Hispanic women who report using the product. Also, both African American and Asian women are more likely than Caucasian women to use lipstick every day. Among skin care users, the majority across all ethnic groups report using body cleansers, facial moisturizers and facial cleansers daily.
More info: www.npd.com
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and