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Men’s Cosmetics Strong in 2007

March 4, 2008

HONG KONG: According to the Hong Kong Trade Development Council, at the cosmetics counters in the Dongfang Commercial Building and in
the Intime Department Store, a growing range of men’s items are on the shelves, ranging from cologne, shaving creams, aftershave lotions and facial cleansing creams, to sunblock lotions, lip balms and moisturizers.

Biotherm was one of the few brands that offered products for men when the concept of men’s cosmetics first landed in the city. Today, the store offers seven to eight men’s cosmetics brands and the product display area is only getting bigger.

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