Breaking News

New Buzzwords, Ingredients Big In Naturals

March 4, 2008

The Benchmarking Company’s newly-released Pink Report, The Age of Naturals, which surveyed more than 1,800 women across the U.S. who regularly buy beauty products, uncovers the attitudes of two specific groups of women: those who regularly buy natural/organic beauty products, and those who buy traditionally-made beauty products.

According to the study, 82% of natural/organic beauty buyers want to look beautiful, yet natural, compared to 64% of their traditional buying counterparts. Natural beauty buyers want both makeup (84%) and skin care products (84%) to be free of chemicals, compared to 56% of traditional beauty buyers for makeup and 54% for skin care products.

The report also investigates buzzwords and consumer knowledge of ingredients. Although most understand that the U.S. government does not regulate wording other than “organic,” 64% of all women believe a beauty product claiming to be “all-natural” must contain 80% or more natural ingredients. She has no idea what percentage of natural ingredients must be in a product that simply “features” natural ingredients, with her highest percentage guessed at 50-59%. More info:
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.