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Study Finds Sustainability An Emerging Key to Sales

March 4, 2008

Approximately 50% of U.S. consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products, according to a recent survey conducted by Information Resources, Inc. (IRI). The 22,000 U.S. consumers surveyed were asked to determine the impact of four key sustainability features in their product and store selection—organic, eco-friendly products, eco-friendly packaging and fair treatment of employees and suppliers. One-fifth of those surveyed were “sustainability driven,” taking at least two sustainability factors into account when making selections.

“Sustainability has evolved from a niche segment concern to a major factor influencing purchasing across a sizable consumer base,” says IRI chief marketing officer Andrew Salzman. “Our survey shows that consumers are focused on social and environmental impacts of purchases.”

The IRI study highlights replacement of chemical-based items with eco-friendly products as an emerging sustainability category. One example is green laundry detergent. The growing demand for biodegradable, non-toxic and plant-based products is reflected in a 66% increase in green product sales during the past year. More info: www.infores.com

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