Although Americans—and global consumers—agree the pressure to look good is greater today than it was in previous generations, less than a quarter of U.S. consumers (23%) agree they spend more on beauty products and treatments. On a global scale, 30% of consumers agreed they spend more than before.
When consumers do invest their personal grooming dollars, U.S. respondents reported spending the most on hair care (81%), skin care regimes (61%) and facial treatments (47%). And if money was no object? U.S. consumers would spend the most on body massages, teeth whitening, hair care, facial treatments and manicures/pedicures.
More info: www.nielsen.com