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The Pressure To Look Good Is Escalating

March 4, 2008

In a society where beauty and celebrity is an obsession, two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before, according to a global beauty survey by The Nielsen Company.

Although Americans—and global consumers—agree the pressure to look good is greater today than it was in previous generations, less than a quarter of U.S. consumers (23%) agree they spend more on beauty products and treatments. On a global scale, 30% of consumers agreed they spend more than before.

When consumers do invest their personal grooming dollars, U.S. respondents reported spending the most on hair care (81%), skin care regimes (61%) and facial treatments (47%). And if money was no object? U.S. consumers would spend the most on body massages, teeth whitening, hair care, facial treatments and manicures/pedicures.

More info: www.nielsen.com

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