03.07.08
The most successful new consumer packaged goods (CPG) brands were recently revealed by Information Resources, Inc (IRI). The New Product Pacesetters report, now in its thirteenth year, showcases brands that beat the new product odds to drive growth through innovation.
The most successful new non-food brands raised the bar on performance and delivered unique new experiences. There was also a heavy focus this year on creating a more pleasant experience in everyday chores and personal care with aromatherapy scents in home care and hair care products as wellness extends beyond food and beverages.
The most successful new non-food brands raised the bar on performance and delivered unique new experiences. There was also a heavy focus this year on creating a more pleasant experience in everyday chores and personal care with aromatherapy scents in home care and hair care products as wellness extends beyond food and beverages.
2006-2007 New Product Pacesetters: Top 10 Non-Food Brands
- Huggies Supreme Natural Fit Diapers $171 million
- Herbal Essences Hair Care $154 million
- L'Oreal Vive Pro Hair Care $83 million
- Nexxus Salon Hair Care $76 million
- Sunsilk Hair Care $70 million
- Tide Simple Pleasures Detergent $66 million
- Gain Joyful Expressions Detergent $66 million
- Plan B Female Contraceptives $61 million
- Febreze Noticeables Air Freshener $61 million
- Crest Pro-Health Toothpaste $61 million
These figures total first-year dollar sales across food, drug and mass channels, excluding Wal-Mart.