“The lack of beauty industry coverage has made it difficult to understand the size of the total beauty sales opportunity,” says Steve Johnson, executive vice president, Healthcare & Personal Care, Client Solutions, IRI. “Our partnership with The NPD Group is such a winning combination, because it brings our clients the only total view of the beauty industry, which is desperately needed.”
The new Beauty Cross Channel Monitor will give the beauty industry a broader understanding of market share for brands, categories and segments. Additionally, it will provide a valuable resource to help discover what is driving trends in the U.S. beauty industry. For the fragrance category, the tracking product will cover juices, gift sets and ancillaries. Under cosmetics, insights for eye, face, lip, nail and sets/kits will be available. Finally, body, face, sets/kits, hair care and sun care will be available in the skin care category.
“The beauty consumer is evolving and it is critical to have objective information that crosses multiple channels. The new Beauty Cross Channel Monitor is that information. It is indispensable for understanding what is selling, where, why, and at what prices,” says Diane Nicholson, president, Beauty, The NPD Group, Inc. ”This new product provides a wider view of the beauty marketplace enabling our clients to make the best decisions for their businesses.”
This is the first time that there has been a combination of these channels in the U.S., giving the industry the most complete and comprehensive view of the beauty marketplace in a streamlined and timely manner. Similarly, IRI and NPD have joined IMS to offer a more complete view of the beauty marketplace in France. The Multi-Outlet Beauty Study offers information on all distribution outlets in France: supermarkets, pharmacies, cosmetic, and fragrance stores.