Breaking News

Upswing In Spring Cleaning

April 3, 2008

Seventy-seven percent of Americans say they regularly engage in spring cleaning, according to The Soap and Detergent Association’s (SDA) 2008 Spring Cleaning Survey conducted by International Communications Research (ICR). That number is up considerably from SDA’s 2002 and 2007 surveys, when 65% said they regularly spring clean.

Effectiveness is the most important quality consumers look for in their cleaning products, according to 75% of SDA survey respondents in a multiple choice question. Other important characteristics include multi-purpose products (54%), cost (52%), convenience (49%), scent or fragrance (46%) and time-saving attributes (45%).

“When it comes to cleaning, consumers want to save time. Spring cleaning does not have to be a monumental chore,” said Nancy Bock, SDA vice president of education. More info: www.cleaning101.com
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.