Effectiveness is the most important quality consumers look for in their cleaning products, according to 75% of SDA survey respondents in a multiple choice question. Other important characteristics include multi-purpose products (54%), cost (52%), convenience (49%), scent or fragrance (46%) and time-saving attributes (45%).
“When it comes to cleaning, consumers want to save time. Spring cleaning does not have to be a monumental chore,” said Nancy Bock, SDA vice president of education. More info: www.cleaning101.com