Seventy-seven percent of Americans say they regularly engage in spring cleaning, according to The Soap and Detergent Association’s (SDA) 2008 Spring Cleaning Survey conducted by International Communications Research (ICR). That number is up considerably from SDA’s 2002 and 2007 surveys, when 65% said they regularly spring clean.
Effectiveness is the most important quality consumers look for in their cleaning products, according to 75% of SDA survey respondents in a multiple choice question. Other important characteristics include multi-purpose products (54%), cost (52%), convenience (49%), scent or fragrance (46%) and time-saving attributes (45%).
“When it comes to cleaning, consumers want to save time. Spring cleaning does not have to be a monumental chore,” said Nancy Bock, SDA vice president of education. More info: www.cleaning101.com