Breaking News

Ecolab Introduces Car Wash Sustainability Certification

April 8, 2008

Ecolab Inc. launched a new sustainability program for the car wash industry.

Ecolab Inc. launched a new sustainability program for the car wash industry, Blue Coral Beyond Green, at ICA's Car Care World Expo in Orlando.

According to the company, Blue Coral Beyond Green is an innovative program that will help transform the car wash industry, educate consumers and set the benchmark for environmentally preferred wash operations across North America. Its motto is "Hard on dirt. Easy on earth" and is aimed at helping assure regulatory compliance among car wash operators, as well as addressing the car wash consumer's desire for environmentally preferred options.

"Being a total business partner and consultant for our customers is where Ecolab truly excels," says Mark Miller, vice president of marketing for Ecolab Vehicle Care. "By providing advanced chemistry, unbeatable management assistance, and merchandising programs that connect with the end consumer, our customers consistently deliver results well ahead of the average car wash."

 
   
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.