According to the company, Blue Coral Beyond Green is an innovative program that will help transform the car wash industry, educate consumers and set the benchmark for environmentally preferred wash operations across North America. Its motto is "Hard on dirt. Easy on earth" and is aimed at helping assure regulatory compliance among car wash operators, as well as addressing the car wash consumer's desire for environmentally preferred options.
"Being a total business partner and consultant for our customers is where Ecolab truly excels," says Mark Miller, vice president of marketing for Ecolab Vehicle Care. "By providing advanced chemistry, unbeatable management assistance, and merchandising programs that connect with the end consumer, our customers consistently deliver results well ahead of the average car wash."