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MeadWestvaco Is Now MWV in Rebranding Move

May 5, 2008

Global packaging solutions leader MeadWestvaco Corporation (MWV) recently unveiled its new corporate identity as “MWV: How brands take shape.”

The company’s new brand is designed to articulate in a unified voice its global packaging capabilities designed to protect and promote products, deliver supply chain efficiencies, meet sustainability promises and increase customers’ marketplace competitiveness. In essence, MWV reflects the company’s ability to help customers’ brands take shape.

According to the company, MWV’s global rebranding intiative reflects the company’s heritage and vision for the future.

More info: www.meadwestvaco.com
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