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Shiseido Eyes Growth Through Overseas Expansion



Published May 5, 2008
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JAPAN: Shiseido Corp. said it will seek further growth and higher shareholder returns under its new three-year business plan by accelerating overseas business expansion, particularly in Asia, and share buybacks.

Japan’s biggest cosmetics maker by sales aims to generate an operating profit equal to 10% or higher of its sales by the fiscal year ending March 2011, up from 8% the company expects for the just-ended fiscal year.

Shiseido said it aims to boost overseas sales to at least 40% of all sales by fiscal 2010, up from an estimated 36% last fiscal year. In addition to China and Russia, Shiseido will seek to build its presence in other emerging markets.

The company aims to launch mid-priced products for the entire Asian region within the next three years.


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