Rising concerns about potential skin damage are fueling an increase in sales of sun care products among health-conscious American women who still want a sun-kissed look. But across the globe, whitening products are flying off the shelves as Chinese and Japanese consumers seek the “must have” fair-skinned look, according to a recent study from Dow Corning.
“Both trends represent significant growth opportunities for companies supplying the manufacturers in the thriving personal care market. Those who best understand the different trends in various parts of the world and customize their products to reflect variations in culture, gender and even climates, will be more likely to succeed,” says Scott Fuson, executive director for life sciences at Dow Corning.
Mr. Fuson predicts that emerging trends will gain greater hold over the next few years, including significant growth in demand for sun care products and a rise in next-generation anti-aging skin care products that rival surgical results. More info: www.dowcorning.com