This broad product line underscores Wacker’s commitment to the entire personal care space, insist company executives. For a company that has been long known for its hair care offerings, Wacker is making a big push into other key personal care segments with a variety of versatile ingredients.
“We’re building our presence in skin care and color cosmetics,” said Ravi Rangarajan, marketing manager, chemical and process industries. “Our portfolio includes a wide range of cyclodextrins and polyvinyl acetates that we added with the Air Products acquisition.”
In addition, the cosmetics business is able to source new ideas from Wacker’s fine chemical unit. At the same time, company executives say they are well staffed with a large number of Ph.Ds and are in constant contact with their clients.
“We’re talking to our customers all the time,” explained Dr. Roy. “Everybody wants something new, but there is also a need for formulation versatility. Some silicones can be hard to formulate. So, we can customize them to fit the customer’s application.”
With a growing portfolio of organic and inorganic solutions, Wacker executives are confident they can provide the right chemistry to the cosmetics industry.