“We do think that we have just started out in India. We have built the right product portfolio and positioned ourselves for growth in the country,” said Bill Pinckney, managing director and chief executive officer of Amway India Pvt Ltd. In an effort to reach more consumers, Amway has launched a range of products sold under the Great Value brand. The line, which is aimed at the mass market, includes coconut oil, amla hair oil, shaving cream, hair cream and disposable razors.
Late last year, Amway launched Attitude in India, a line that sells for 30% less than its premium Artistry range.