Breaking News

Cosmoprof 2008 Sets Attendance Record

June 23, 2008

ITALY: More than 150,850 visitors attended the 41st edition of Cosmoprof 2008 in Bologna, setting new records with a 3.8% increase in attendance over last year’s event. The five-day exhibition continues to show its international power, with foreign attendance up 7.8% to 39,221 (26% of all visitors). According to show organizers, there was a 53% increase in the number of foreign visitors attending the opening day of the In&Out salon, which was dedicated to selective perfumery and packaging.

Dividing the event into its four distinct sections (selective perfumery and packaging, perfumery, beauty and hair care and the events and dedicated areas) was met with enormous approval, according to show organizers. The conference on packaging, which hosted the Governor of Brazil’s Amazonas Province, proved to be one of the highlights.

In addition, Cosmoff, a new event, was held in connection with the show. This event allowed beauty to “break out of the confines of the Bologna fairgrounds and pervade the streets of the city,” according to the organizers. During Cosmoff, exhibition visitors and locals attended exhibitions inspired by beauty and design. For example, at Palazzo Isolani, Aveda provided approximately 300 people with aromatic massages. Max Factor makeup artists provided makeovers and Pevonia’s created multi-sensorial day spa where visitors received stone mineral massages.

Hotel Corona d’Oro hosted two exhibitions: Beauty 1920-1950, which showcased advertising graphics used by the cosmetics industry in the past century, and The Pop Art Beauty Gallery, which featured fluorescent art created by an artist who uses iridescent lip makeup to inject life into his heroines’ faces.
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.