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More Products Boast Green Claims

Published June 23, 2008
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Unless you have been in a bunker for the last few years, it should come as no surprise that there has been a sharp increase in the number of new products making environmentally friendly claims. But the speed at which products are coming to market is quite notable. According to market research firm Mintel’s Global New Products Database (GNPD), there was an increase of almost 200% in the number of new products with an environmentally friendly claim compared to the prior year,

“We’re seeing rapid growth in new products with environmentally friendly traits,” comments Chris Haack, senior research analyst at Mintel. “More than ever, shoppers want to purchase goods that help protect and preserve the world around them. Manufacturers have responded with everything from recyclable packaging to products that maintain the body’s health to entire brands that support environmental causes.”

One notable trend can be seen in the food market. Some food products—and not necessarily those that are natural or organic—are showcasing other environmental concerns. For example, some companies are using Green Energy Credit logos on packaging, while others are supporting major health associations, according to Mintel. More info: www.mintel.com

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