Breaking News

Symrise: Michael Kocher and Massimo Cealti

June 23, 2008

has appointed Michael Kocher to the newly-created position of senior vice president, innovation scent & care. The objective of the new position is to integrate research, marketing and consumer/market research functions and to consequently orientate them toward innovation. Mr. Kocher comes to Symrise from the competitor Firmenich, having previously worked for the Max Planck Institute and Reckitt Benckiser.

The company also hired Massimo Cealti as vice president, consumer & market intelligence. Mr. Cealti has worked for leading companies such as McDonald’s, Nestlé and Coca-Cola, and possesses over 20 years of experience in market research and consumer insight.

The position of senior vice president, fragrance development, has also been created to ensure optimal use of the company’s creative potentials and skills, to establish global standards for fragrance development and to promote an inspiring “fragrance culture” throughout the organization. Béatrice Favre-Bulle, previously head of evaluation Personal Care EAME for Symrise, took over this function.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.