has appointed Michael Kocher to the newly-created position of senior vice president, innovation scent & care. The objective of the new position is to integrate research, marketing and consumer/market research functions and to consequently orientate them toward innovation. Mr. Kocher comes to Symrise from the competitor Firmenich, having previously worked for the Max Planck Institute and Reckitt Benckiser.
The company also hired Massimo Cealti as vice president, consumer & market intelligence. Mr. Cealti has worked for leading companies such as McDonald’s, Nestlé and Coca-Cola, and possesses over 20 years of experience in market research and consumer insight.
The position of senior vice president, fragrance development, has also been created to ensure optimal use of the company’s creative potentials and skills, to establish global standards for fragrance development and to promote an inspiring “fragrance culture” throughout the organization. Béatrice Favre-Bulle, previously head of evaluation Personal Care EAME for Symrise, took over this function.