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United Industries Corporation

Published June 23, 2008
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United Industries Corporation wants to raise the profile and drive sales of Spectracide, its weed and insect killer line, and to do so has commenced an integrated umbrella campaign created by DDB Worldwide. The firm will use television, radio, experiential marketing and public relations programs to build brand awareness and educate consumers about how to deal with the challenges in their lawn care chores. The multi-million dollar campaign is the largest media spend for Spectracide in a decade. More info: www.spectracide.com

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