Breaking News

A Perfume To Be Shaken, Not Stirred

July 14, 2008

Avon has formed a new alliance with Danjaq LLC and Eon Productions to create a new signature Bond Girl 007 women’s fragrance. British actress Gemma Arterton, who plays the role of Agent Fields in the upcoming Bond film, will be the face of the new fragrance. She will appear in TV and print advertising when Bond Girl 007 launches globally in October 2008 in conjunction with the worldwide release of “Quantum of Solace,” the 22nd film in the Bond franchise.

The fragrance, created by Firmenich, is billed as a sexy cocktail of velvety florals, cool freshness and warm woods. It features top notes of velvety white peach and orange blossom followed by mid-notes of jasmine, calypso orchid and freesia. The drydown consists of amber, cashmere wood and patchouli. Bond Girl 007 is housed in a sleek, seductive bottle reminiscent of a woman’s body, and the cap is a stealthy homage to a Bond spy gadget.

Tracy Haffner, vice president, global marketing, said aligning with the James Bond franchise gives Avon a “great platform to develop a beautiful fragrance and connect with women worldwide.” More info: www.avon.com

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