Bell Fragrances held its Fragrance Workshop April 30 at the Chicago Botanic Garden. Participants enjoyed acres of beautiful scenery with flowers just coming into bloom and trees beginning to bud. At this annual event, Bell’s fragrance sales staff presents the latest trends and provides continuing education in the formulation of fragrances to better serve their customers. This year’s workshop, which featured a green theme, started with a make your own fragrance session in which sales staff, with the help of Bell perfumers, made fragrance components that would be combined to create new fragrances. To continue the creative process, the sales staff was asked to come up with marketing names for their fragrances.
Presentations were given by the marketing departments of Bell U.S. and Bell Europe, highlighting green trends. Bell’s R&D department created natural-type fragrances that were featured in lotions. Participants also took part in a hands-on demonstration by Nancy Clifton, a Chicago Botanic Garden Horticulture program specialist. More info: www.bellff.com