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brand awareness around Father’s Day

July 14, 2008

To help promote brand awareness around Father’s Day, SpongeTech Delivery Systems, Inc. offered 10,000 biodegradable quick wash and wax sponges at its website. The firm’s sponges are specially configured with an outer contact layer and an inner matrix, the latter of which comes pre-loaded with specially formulated soaps and wax that are released when the sponge is wetted and applied to a surface with minimal pressure. Each sponge is good for eight or more car washes.

While the product line has been designed specifically for automotive/vehicle applications, SpongeTech said it is currently exploring additional applications for its technology including an anti-bacterial kitchen and bath cleaner, as well as a unique foaming bath sponge for children. More info: www.spongetech.com

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