Impressed with how Nature’s Cure acne line helped his teenage son’s skin, modeling coach, fashion show producer and image consultant Michael Maddox has signed on to endorse the brand, including promotion on his website (www.michaelmaddoxrunway.com) and at fashion shows, modeling functions and media interviews. In addition, Nature’s Cure may use Mr. Maddox’s testimonial on its website and in advertising.
Although other marketers have approached him, Mr. Maddox had never endorsed a product before. “I felt so strongly about how Nature’s Cure can help young people that I wanted to spread the word,” he said. More info: www.naturescure.com