Breaking News

In-Cosmetics India To Include Spectrum, Exhibition on Color

July 14, 2008

INDIA: In-Cosmetics India is adding Spectrum, a new show within this year’s trade exhibition, which is scheduled for Sept. 17-18 at the Bombay Exhibition Centre in Mumbai. According to show organizers, Spectrum—which is being rolled out in partnership with market research firm Mintel and Sensational Color, a U.S.-based color strategy consultancy—will present personal care brands from all over the world in which color is the inspiration for innovation. Mintel has selected 30 new products from its Global New Products Database (GNPD) that showcase how color has been used to help a product stand out from the crowd, appeal to a specific target audience or to reinforce brand values and positioning.

“The color of a product or its packaging can be up to 85% of the reason people decide to buy,” said Kate Smith from Sensational Color. “It is therefore important for all companies to make educated decisions when it comes to colors. In the cosmetics and personal care industry, it is especially critical since multi-sensory psychological messages are being communicated. This means that a mismatch in the customer’s mind will cause them to hesitate to make a purchasing decision.” More info: www.in-cosmeticsindia.com
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.