Breaking News

In-Cosmetics India To Include Spectrum, Exhibition on Color

July 14, 2008

INDIA: In-Cosmetics India is adding Spectrum, a new show within this year’s trade exhibition, which is scheduled for Sept. 17-18 at the Bombay Exhibition Centre in Mumbai. According to show organizers, Spectrum—which is being rolled out in partnership with market research firm Mintel and Sensational Color, a U.S.-based color strategy consultancy—will present personal care brands from all over the world in which color is the inspiration for innovation. Mintel has selected 30 new products from its Global New Products Database (GNPD) that showcase how color has been used to help a product stand out from the crowd, appeal to a specific target audience or to reinforce brand values and positioning.

“The color of a product or its packaging can be up to 85% of the reason people decide to buy,” said Kate Smith from Sensational Color. “It is therefore important for all companies to make educated decisions when it comes to colors. In the cosmetics and personal care industry, it is especially critical since multi-sensory psychological messages are being communicated. This means that a mismatch in the customer’s mind will cause them to hesitate to make a purchasing decision.” More info: www.in-cosmeticsindia.com
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?