07.14.08
Ryan Sheckler, famed skateboarder and television star, has been chosen as the newest face of Proactiv Solution. Sheckler made his debut in the brand’s 10th national television program which began airing nationwide last month. According to Ken Mahony, senior vice president of marketing for Proactiv Solution, Mr. Sheckler relates specifically to “our younger demographic, many of whom are often too embarrassed to take control of their skin problems. We believe he will inspire them to take action.” More info: www.proactiv.com