Breaking News

Shiseido To End Sales and Marketing Quotas

July 14, 2008

JAPAN: Shiseido Co. plans to eliminate sales and marketing quotas for cosmetics and institute a system that focuses more on repeat customers to drive growth.

According to published reports, the change will impact approximately 1000 employees at sales subsidiary Shiseido Sales Co., which markets and sells cosmetics to supermarkets and specialty stores. Starting this fall, the percentage of repeat customers and the number of on-site beauty consultations will be the basis for evaluations. Regional and branch managers will still be subject to sales targets.

In April 2006, Shiseido stopped its practice of setting sales targets for its beauty consultants. Based on an in-house survey, the company found that both customer satisfaction and sales improved.

According to the report, Shiseido expects the marketing reforms will lead to annual growth of approximately 2% over the next three years.
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.