Breaking News

Symrise Opens Center in China, Wins Innovation Awards

July 14, 2008

CHINA: On June 18, fragrance and flavor manufacturer Symrise opened its new creative center in Shanghai. The new facility will house all functions and creative resources of the scent and care division for the Chinese market and will serve as the newly established regional hub for North East Asia.

“China is one of the most important growth markets for Symrise. Opening the new Creative Center in Shanghai is proof of the critical role that the entire Asian market plays in the development of our business. It also shows that we do not see creativity and innovation as decorative details—they are an indispensable part of our corporate strategy,” said Achim Daub, global president of scent and care.

A key component of the creative center is a consumer research facility called the global Navigator Center, where the company will use software to provide information about preferences and consumer trends in important growth markets such as China, India, Indonesia, Thailand and the Philippines. By creating a “fragrance language” based on the Symrise genealogy, Navigator will also optimize communication between consumer researchers, perfumers, marketing specialists and clients.

In other news, Symrise has been awarded BSB Innovation Prizes for SymClariol and SymMollient W/S. The two products won second and third place, respectively, in the category of Most Innovative Raw Material Concept–Functionals/Recipients. The award, which is presented by BSB Beratungs-und Servicebüro Dr. Riedel (Dr. Riedel Consulting Services Agency), was presented at In-Cosmetics in Amsterdam.

SymClariol is a multifunctional active ingredient that moisturizes, regulates sebum and has antimicrobial properties. The product has a significant influence on the functional properties of rinse-off formulations and makes preservatives more effective, especially when it comes to preventing yeasts and mold. It can be applied to a wide variety of cosmetic skin and hair care products, including shampoos, conditioners, moisturizing creams, deodorants and products that combat acne and dandruff.

Sym-Mollient W/S is a water-soluble emollient with sensory properties that soothes dry skin by regulating the moisture content of the skin, enhancing its tolerance to detergents, and improving its lipid content, which leaves the skin soft and supple. SymMollient W/S is used in shower and bath products and shampoos, where it lends a creamy foam to surfactant formulations.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.