Breaking News

Target has unveiled SheaMoisture

July 14, 2008

Target has unveiled SheaMoisture, a new line of certified natural and organic skin care products developed exclusively for multicultural skin types. The line includes bath, body and skin care products developed to address diverse skin care needs, from dry and sensitive to normal.

The line was developed in partnership with Sundial Brands, a privately owned African American skin care company that distributes the Nubian Heritage line.
“Target continues to demonstrate an eagerness to provide innovative products of value to all of its guests,” said Richelieu Dennis, founder and CEO, Sundial Brands. “This partnership represents our common values of dedication to multicultural communities and support for minority-owned businesses.”

All of SheaMoisture products use high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. Other ingredients are derived from African and Asian remedies and include aloe vera, jojoba oil and vitamins A and E. The products range in price from $1.99 to $19.99. More info:
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization