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Target has unveiled SheaMoisture

July 14, 2008

Target has unveiled SheaMoisture, a new line of certified natural and organic skin care products developed exclusively for multicultural skin types. The line includes bath, body and skin care products developed to address diverse skin care needs, from dry and sensitive to normal.

The line was developed in partnership with Sundial Brands, a privately owned African American skin care company that distributes the Nubian Heritage line.
“Target continues to demonstrate an eagerness to provide innovative products of value to all of its guests,” said Richelieu Dennis, founder and CEO, Sundial Brands. “This partnership represents our common values of dedication to multicultural communities and support for minority-owned businesses.”

All of SheaMoisture products use high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. Other ingredients are derived from African and Asian remedies and include aloe vera, jojoba oil and vitamins A and E. The products range in price from $1.99 to $19.99. More info: www.target.com
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