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The U.S.’s largest discount retailer has gone small in the detergent aisle

July 14, 2008

The U.S.’s largest discount retailer has gone small in the detergent aisle. In late May, Wal-Mart achieved its goal to offer only concentrated liquid laundry detergent in all of its U.S. and Canadian stores. The retailer began the effort in September 2007, working with its leading detergent manufacturers, including Unilever, Procter & Gamble, Dial, Huish and Church & Dwight to offer only concentrated versions of key brands.

Over the next three years, Wal-Mart expects to sell more than 800 million units of concentrated detergent. During that period it will also save more than 400 million gallons of water, more than 95 million pounds of plastic resin and more than 125 million pounds of cardboard in the U.S. alone. More info: www.walmart.com

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