Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2014
 •  The Honest Co. Closes Financing Round  •  Oral-B Touts Made in USA Status  •  Walgreens Partners With NeoCell  •  Carmex Names New Spokesperson  •  FTC Proposes Settlement for Prestige Brands
Print

The U.S.ís largest discount retailer has gone small in the detergent aisle



Published July 14, 2008
Related Searches: Detergent retail unilever water
Post a comment
The U.S.’s largest discount retailer has gone small in the detergent aisle. In late May, Wal-Mart achieved its goal to offer only concentrated liquid laundry detergent in all of its U.S. and Canadian stores. The retailer began the effort in September 2007, working with its leading detergent manufacturers, including Unilever, Procter & Gamble, Dial, Huish and Church & Dwight to offer only concentrated versions of key brands.

Over the next three years, Wal-Mart expects to sell more than 800 million units of concentrated detergent. During that period it will also save more than 400 million gallons of water, more than 95 million pounds of plastic resin and more than 125 million pounds of cardboard in the U.S. alone. More info: www.walmart.com


blog comments powered by Disqus