Wm. Wrigley Jr. Company’s Eclipse gum and mints will be the first in the U.S. to include magnolia bark extract (MBE), a natural ingredient proven to help kill the germs that cause bad breath. Wrigley conducted a study in 2007 that revealed the germ-killing benefits found in the extract, which has origins in traditional Chinese medicine.
“The antimicrobial agents found in many mouthwashes and toothpastes could never be used in gum and mints because of poor taste, possible tooth staining, and over-the-counter drug classification,” said Wrigley scientist Dr. Michael Greenberg. According to Dr. Greenberg, Wrigley’s research pertaining to MBE, which was published in the Journal of Agricultural and Food Chemistry, “demonstrated that MBE helps kill the bacteria that cause bad breath, and also Streptococcus mutans, the bacteria involved in tooth decay. But unlike agents found in mouthwash, it can be fully incorporated into food-based mints and chewing gum for killing bacteria that cause bad breath. That was a major step forward in enabling us to further develop these great-tasting and effective germ-killing products,” he said. More info: www.wrigley.com