Breaking News

Wm. Wrigley Jr. Company’s Eclipse gum and mints will be the first in the U.S. to include magnolia bark extract

July 14, 2008

Wm. Wrigley Jr. Company’s Eclipse gum and mints will be the first in the U.S. to include magnolia bark extract (MBE), a natural ingredient proven to help kill the germs that cause bad breath. Wrigley conducted a study in 2007 that revealed the germ-killing benefits found in the extract, which has origins in traditional Chinese medicine.

“The antimicrobial agents found in many mouthwashes and toothpastes could never be used in gum and mints because of poor taste, possible tooth staining, and over-the-counter drug classification,” said Wrigley scientist Dr. Michael Greenberg. According to Dr. Greenberg, Wrigley’s research pertaining to MBE, which was published in the Journal of Agricultural and Food Chemistry, “demonstrated that MBE helps kill the bacteria that cause bad breath, and also Streptococcus mutans, the bacteria involved in tooth decay. But unlike agents found in mouthwash, it can be fully incorporated into food-based mints and chewing gum for killing bacteria that cause bad breath. That was a major step forward in enabling us to further develop these great-tasting and effective germ-killing products,” he said. More info: www.wrigley.com
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.