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A new campaign for Pert Plus will showcase the brand’s ease of use



Published August 6, 2008
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A new campaign for Pert Plus will showcase the brand’s ease of use. Created by marketing agency Engauge, the Pert Plus Keep It Simple Philosophy campaign will carry the tagline “Crazy good hair, without the craziness.” Headlines such as “The World’s Fastest Good Hair Day” will communicate how well Pert Plus fits in with target consumers’ easygoing attitudes and their simple approach to the way they live their lives. “The new Pert Plus campaign is unique, entertaining and relevant to our consumers,” said Roanne Wallace, director of marketing for Innovative Brands, which owns Pert Plus. “This is exactly what we need to solidify our positioning 2-in-1 shampoo and conditioner.”


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