Breaking News

A new campaign for Pert Plus will showcase the brand’s ease of use

August 6, 2008

A new campaign for Pert Plus will showcase the brand’s ease of use. Created by marketing agency Engauge, the Pert Plus Keep It Simple Philosophy campaign will carry the tagline “Crazy good hair, without the craziness.” Headlines such as “The World’s Fastest Good Hair Day” will communicate how well Pert Plus fits in with target consumers’ easygoing attitudes and their simple approach to the way they live their lives. “The new Pert Plus campaign is unique, entertaining and relevant to our consumers,” said Roanne Wallace, director of marketing for Innovative Brands, which owns Pert Plus. “This is exactly what we need to solidify our positioning 2-in-1 shampoo and conditioner.”
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017