A pioneer in the professional hair color for men market, MiN New York, a division of SalonClick LLC, has added Color for use at home. Designed for 100% gray coverage, Color will not fade to orange or red and has built-in conditioner. It does not contain ammonia and will not strip the hair. The $25 kit includes: blocker, color, activator, applicator brush and gloves, 2oz. travel wash shampoo and instructions.