For the first time, female athletes will represent CoverGirl cos-metics. Shawn Johnson, Nastia Liukin and Alicia Sacramone from the USA Gymnastics team were recently signed to join the CoverGirl family. According to P&G, these athletes emulate the iconic image of the CoverGirl brand with fresh, natural beauty.
In other news, diners at P. F. Chang’s had some company—CoverGirl. The P&G brand teamed up with P.F. Chang’s China Bistro to offer female diners at select locations an exclusive opportunity to try new Cover Girl WetSlicks AmazeMint lipgloss before it hit stores nationwide last month. More info: www.covergirl.com.
For the first time, female athletes will represent CoverGirl cos-metics
Published August 6, 2008
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