Breaking News

Got a breakthrough product that needs a marketing boost?

August 6, 2008

Got a breakthrough product that needs a marketing boost? The deadline for the 2009 Breakthrough in Beauty search is close at hand. Last August, Breakthrough in Beauty, a business division of Product Partners, LLC, launched its Breakthrough in Beauty Search to identify the best, most innovative new beauty products in the world, promising to vault the winning product from obscurity into the mainstream through a multimillion-dollar campaign. Products were tested among women in a 30-day double-blind comparison study against a leading department store brand, in a 60-day user group study and in a 90-day third party clinical study. Chosen from more than 500 entries by an elite panel of independent judges, Timeless Secret, high-performance skin care, emerged as the winner. Through Product Partners’ direct response television marketing, which began in July, Timeless Secret is now being pitched to a wider audience.

The deadline for this year’s competition, which emphasizes naturally derived cosmetics products, is Sept. 1. Finalists will be announced in late September. More info: www.BreakthroughinBeauty.com
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.