Got a breakthrough product that needs a marketing boost? The deadline for the 2009 Breakthrough in Beauty search is close at hand. Last August, Breakthrough in Beauty, a business division of Product Partners, LLC, launched its Breakthrough in Beauty Search to identify the best, most innovative new beauty products in the world, promising to vault the winning product from obscurity into the mainstream through a multimillion-dollar campaign. Products were tested among women in a 30-day double-blind comparison study against a leading department store brand, in a 60-day user group study and in a 90-day third party clinical study. Chosen from more than 500 entries by an elite panel of independent judges, Timeless Secret, high-performance skin care, emerged as the winner. Through Product Partners’ direct response television marketing, which began in July, Timeless Secret is now being pitched to a wider audience.
The deadline for this year’s competition, which emphasizes naturally derived cosmetics products, is Sept. 1. Finalists will be announced in late September. More info: www.BreakthroughinBeauty.com