Breaking News

Kids’ Licensed Personal Care Product Sales Plummet

August 6, 2008

Licensed characters have usually helped sell kids’ products. But in 2007, the market for licensed kids’ personal care products fell a dramatic 39% to $291 million, according to new data from Packaged Facts.

With a sluggish economy ahead, the marketplace will need superhero strength to rebound. After all, when high gas prices have Mom and Dad buying generic products, a higher-priced shampoo with Nemo or Batman on the bottle is a tough sell, no matter how much Junior begs.

The Rockville, MD-based company’s Licensed Kids Personal Care Products Market report covers many aspects of the market from oral care to hair care, and looks at the opportunities for licensors and licensees.

More info: www.packagedfacts.com
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.