Breaking News

Kids’ Licensed Personal Care Product Sales Plummet

August 6, 2008

Licensed characters have usually helped sell kids’ products. But in 2007, the market for licensed kids’ personal care products fell a dramatic 39% to $291 million, according to new data from Packaged Facts.

With a sluggish economy ahead, the marketplace will need superhero strength to rebound. After all, when high gas prices have Mom and Dad buying generic products, a higher-priced shampoo with Nemo or Batman on the bottle is a tough sell, no matter how much Junior begs.

The Rockville, MD-based company’s Licensed Kids Personal Care Products Market report covers many aspects of the market from oral care to hair care, and looks at the opportunities for licensors and licensees.

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