Breaking News

Kids’ Licensed Personal Care Product Sales Plummet

August 6, 2008

Licensed characters have usually helped sell kids’ products. But in 2007, the market for licensed kids’ personal care products fell a dramatic 39% to $291 million, according to new data from Packaged Facts.

With a sluggish economy ahead, the marketplace will need superhero strength to rebound. After all, when high gas prices have Mom and Dad buying generic products, a higher-priced shampoo with Nemo or Batman on the bottle is a tough sell, no matter how much Junior begs.

The Rockville, MD-based company’s Licensed Kids Personal Care Products Market report covers many aspects of the market from oral care to hair care, and looks at the opportunities for licensors and licensees.

More info: www.packagedfacts.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017